Brand Marketing

Brand-MarketingIn the midst of cluster of generic formulations, Indus is passionate about buildings brands across its markets. Right from product section to customer segmentation and product positioning, the strategy is evolved keeping in mind the local dynamics. Be it the disease pattern or taste preferences of the local population is well studied and evaluated. The promotional pitch is designed in accordance to the country’s requirements. An aggressive Sales Promotional drive coupled with top order quality has helped Indus in carving out a respectable markets share for its products. In a nutshell, global products with a local perspective